With an interesting mix of industry and non-industry experts, the first day of the summit definitely proved to be a learning platform for industry personnel says Vijetha Rangabashyam.

Thanks to the online revelation and the embracing of modern technology, a lot is happening in the jewellery industry nowadays. The geopolitical climate and the economy have a great bearing on the jewellery industry, when it comes to jewellery manufacturing and the preferences of the people. Half the year is already over, and we thought this is the right time to take stock of what is currently popular and hot when it comes to jewellery. We did an online and email survey on many jewellery retailers spread across all major states, dealing with all types of jewellery and we received responses from 150 retailers and designers across India. The survey helped us understand what really sells in different cities and the consumer mindset when it comes to jewellery buying. By Vijetha Rangabashyam

While styles come and go, these jewellery pieces are here to stay according to industry experts.

After a dull 2016, jewellers are expecting a good run this year with an increase in around 15 per cent in sales, reports Kavita Parab.

Retail Industry Opting for Omni-channel Way

VelvetCase.com - India's largest multi-brand jewellery destination has introduced the One Price - Best Price with Price Match Guarantee across the site.

In the spirit of making Mother Earth greener & better on the occasion of Diwali, the brand planted more than thousand trees on behalf of their key stakeholders at the periphery of Kumbhalgarh Sanctuary, Udaipur.

VelvetCase.com joins hands with Pocket Aces to create viral online content as an innovative way of marketing their brand

Exclusive e-commerce partnership

The campaign is a tribute to rich cultural heritage of the jewellery industry

The “Bridal Partner Program” aims on collaborating with wedding planners to provide bridal jewellery solutions to their clients and in the process provide a full service experience to consumers.